Monday 29th March 2021

Return to Event Calendar

Event: Start Up Sales & Marketing - 29/3/21

FREE Event – HBGH Startup Support Service

About this Event
Make your dream a reality with the tools and techniques available here. Join this webinar to find out how to start your business journey the right way, and get it right first time.

This is part three of four essential webinars, this session is a beginner’s guide to Sales and Marketing, giving you an insight in to preparing and writing a successful marketing plan – despite the challenges of Covid-19.

If you are thinking of starting a business or have been trading for less than 12 months this programme provides practical jargon free advice and focusses on the things you really need to know.

The next session will focus on Business Regulation & Compliance, so don’t forget to book your spot at our next session to continue your business journey.

Why join the webinar:

As you continue on your pre-start learning journey this next session will look closer at how to create your marketing plan. COVID-19 has presented us with a new way of contacting our customers through social media and online content?

Understanding who your customers are and routes to attract their attention all seem a bit of a blur when starting out a new business. In this session you will be able to take away some great tips and techniques that will be presented by an entrepreneur and experienced business owner, who has been through these tried and tested techniques when they first started their business. Join this webinar to learn more.

You will learn how to:

• Draw on market research to identify and understand market segmentation

• Analyse the 4 P’s and their whole customer experience including customer relations and how this sets their business apart from their competitors

• Build a sales and marketing strategy plan including goals and understand the different marketing channels

• Understand digital marketing techniques and how to review data to adjust their marketing strategies to achieve their targets


Sam Castledine is an entrepreneur, managing multiple businesses. Sam successfully established an award-winning product-based company as well as a digital service-based business. She has managed both B2B and B2C relationships and has a proven track-record in administration, planning and executing growth strategies for start-up businesses.

Sam has a degree in English and Creative Writing and she was recently shortlisted from over 2000 applicants for the One Young World Global Summit 2021 Audi Environmental scholarship for her leadership skills and contribution to building sustainable businesses.

Start: 29th March 2021 9:30 am
End: 29th March 2021 11:30 am
Venue: Webinar
Cost: £0.00
Book Now

Event: Lunch and Learn: Re-opening retail - How to come back stronger

Lunch and Learn: Re-opening retail - How to come back stronger by Enterprise Nation

Enterprise Nation is hosting a daily Lunch and Learn webinar to give you a boost and offer advice from experts.
About this Event
Lunch and Learn with Enterprise Nation
Enterprise Nation is hosting daily Lunch and Learn webinars to give you a boost, offer some advice, and become part of your daily business schedule. Enterprise Nation team members are interviewing guests from the worlds of enterprise and policy, and you can get your questions answered by the experts.
Monday 29 March: Re-opening retail - How to come back stronger

Are you an independent retailer and looking to make the most of the great big re-opening? Join this free webinar to discover top tips to get you ready to re-open with your best foot forward.

Catherine Erdly is an Enterprise Nation adviser member and founder of The Resilient Retail Club, with twenty years of experience in all aspects of the industry from e-commerce to the high street.

Having worked with household names such as Coast, Laura Ashley and Paperchase, as well as some of the most exciting independent start-ups, Catherine has the real-life experience and inside knowledge of what makes a successful product business tick.

Catherine is a contributor on the subject of starting and scaling a product business, a judge of the Good Retail Awards, on the Editorial Board of Modern Retail, and a frequent expert writer and speaker on the retail industry. In short, Catherine knows retail!

Please send any questions you’d like Catherine to answer during the webinar to

How to join the online webinar

On registering for the webinar, you will receive an automatic email from Go to Webinar with the link to access the event. The event will begin at the time and date stated in the registration information. If you don’t receive the link within two hours of signing up via Eventbrite, please let us know by emailing (Please note, it may be in your junk folder).

About Hello, World
Hello, World is a three-month campaign by Enterprise Nation in partnership with SumUp to help your business make the most of the reopening of the UK economy.

Date And Time: Mon, 29 March 2021, 12:00 – 12:30 BST
Location: Online Event
To register for free.